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“I think the ability to offer products from local shops and markets around the capital is unique, but in terms of its actual disruption, it’s very small,” Carroll told FoodNavigator.Īccording to Mintel data, of the 45% of consumers who shop online for food and drink in the UK, 20% say they purchase food and drink from Amazon – with much of that coming from Amazon’s traditional e-commerce platform, not from Amazon Fresh. Yet according to Carroll, neither the convenience nor product range has enabled Amazon Fresh to truly disrupt the grocery sector in the UK so far. The platform also offers consumers a diverse range of products. Consumers can simply ‘add-on’ their grocery shopping – with same day delivery – when shopping online, to avoid the ‘multi-site mission’, said Mintel associate director of retail, Nick Carroll, when we caught up with him last month.

Emulsifiers, stabilisers, hydrocolloidsĪmazon Fresh is an online grocery service that offers UK shoppers a wide variety of products from local shops and markets around London, with same day delivery.įrom a pure e-commerce perspective, Amazon Fresh is “clearly doing something right,” according to Edge by Ascential senior insight analyst, Chris Elliott, who told FoodNavigator the platform is expected to grow by 40% before 2020.Īmazon Fresh offers shoppers convenience.

Chocolate and confectionery ingredients.

Carbohydrates and fibres (sugar, starches).